AS MENTIONED PREVIOUSLY, Lidl Global Supermarkets, originally called called Schwarz Lebensmittel-Sortimentsgroßhandlung (Schwarz Assorted Wholesale Foods), and run by Lidl Stiftung & Co., KG, has, since 1973, managed to become the fifth-largest retailer in the world with sales of $82.4 billion (2011), and is now invading the United States.
MANY SOURCES HAVE FOUND FAULT with the unethical methods employed by this company, but I suspect that this flak is only from those who are not in touch with the zeitgeist; the fact is that in the machtpolitik of world domination the supermarket floor is today's front line, thus meaning that the foot soldiers working for Lidl should be treated as inferior beings, sacrificed to the greater good of a weltanschauung that believes that everyone will benefit from German control, and that these workers are even lower than the lumpen who buy their delicacies off Lidl's palettes.
WITH VOLKSWAGEN CARS, German industry had taken Henry Ford's maxim for the Model T of "you can have any color you like as long as it's black" one goosestep further as it produced the no-frills VW beetle. It looked bad, sounded bad, felt bad and was bad. Yet given the utterly incredible poor taste and lack of money of those who bought VWs it became a massive hit. The vehicle itself is still a star possession in the eyes of those who love revivalist kitsch.
LIDL IS EQUALLY UNFORGIVING IN ITS GLEICHSCHALTUNG approach towards the politics of ethnic minority immigrants. Lidl in the United Kingdom allegedly banned Polish (or any other) staff from speaking in a language rather than English while in the workplace as, this might "upset customers", although they were quick to deny the ban ever took place after Welsh MPs and the Polish ambassador complained.
HOW THIS WILL AFFECT FUTURE LABOUR RELATIONS in the fatherland is anyone's guess, but there is no doubt that Merkel's decision to allow up to a million migrants into Germany is, if it works, a master stroke. Germany's future plans for economic expansion into the lebensraum to the East envisaged Turkey entering the European Union, with plans to open as many as 800 Lidl's in the country already set out. Austria's veto put a stop to this idea a few years ago, but now Germany seems to have found a solution.
INSTEAD OF GERMANY INVESTING IN THESE COUNTRIES, the people in the new markets of Turkey, and then Syria, Iran etc., are now going to be in Germany, to shop and work in Lidl, and work in car factories, presumably after there has been a triage period to decide which refugee/migrants are which. This will help bring down wages, increase productivity, make German products cheaper and increase exports. Germany's generosity will also help us all forget the "bad Germany" that reduced Greece's economy to rubble.
AND WHEN THE DUST DIES DOWN in the Middle East the "new" Syrians will be extremely welcoming to their Teutonic friends in order to help them in the rebuilding process, perhaps slipping in a few German car factories and Lidl outlets as they go. After all, Germany will not be seen like those nasty French, British and Americans, all of whom, in relation to the Syrian crisis, showed nothing but Schadenfreude.
(My photo shows a projected site to be cleared to make way for the new MegaLidl mall in Palmyra)
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